Cripps Property Services

The Challenge

Cripps Group approached WebDreamers with a dated, fragmented web presence that didn’t reflect their scale or professionalism. They needed a fully reimagined website that could:

Clearly present multiple service areas within one cohesive brand experience
Build trust with prospective clients from both public and private sectors
Improve user journey across all devices
Support future marketing and SEO efforts
Make it easy for visitors to request quotes or get in touch

Our Solution

WebDreamers delivered a custom-designed WordPress website tailored to the needs of a multi-service company. We created a strong visual identity, intuitive navigation, and clear service segmentation to ensure the website worked as both a brand showcase and a lead-generation tool.

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Design & User Experience

The new website features a clean, professional layout with a strong emphasis on clarity and structure. It uses a neutral colour palette, strong typography, and service-based imagery to convey trust and capability.

Design highlights include:

A bold, branded homepage showcasing the full range of services
Clear call-to-actions throughout the site to encourage enquiries
Dedicated service pages for each offering (Cleaning, Maintenance, Waste Management, etc.)
A flexible layout that allows Cripps Group to grow their online presence as needed

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Mobile-Responsive Development

With many site visitors likely to come from mobile and tablet devices, we ensured full responsiveness. The site adapts beautifully across screen sizes with easy-to-use menus, click-to-call buttons, and fast-loading pages.

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Content & Functionality

We worked with the Cripps Group to produce clear, informative content that speaks to their commercial audience while remaining accessible and approachable.

Functional elements include:

Custom-built contact and quote request forms
A testimonials section to reinforce credibility
Logical content hierarchy to ensure all services are easy to find
A CMS backend allowing the client to update services, content, or pages without technical support

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SEO Optimisation

SEO foundations were baked into the build to help the Cripps Group increase visibility in competitive local and regional markets.

This included:

Keyword research focused on commercial cleaning, grounds maintenance, and waste services in the South of England
Optimised meta titles, page structures, and image alt tags
Fast page loads and clean code for enhanced performance
Local SEO techniques for regional service visibility

The Results

Since the launch of www.crippsgroup.co.uk, the business has experienced:

An improved rate of enquiries from commercial and public sector clients
Enhanced perception of the brand online — more aligned with their real-world professionalism
Greater engagement across service-specific landing pages
Solid SEO performance with improving rankings for key terms
A scalable website that reflects their multi-service offering and supports future growth

Conclusion

Cripps Group now has a strong digital foundation that matches their professionalism and wide service scope. Built by WebDreamers, the new website is more than a digital brochure — it’s a powerful tool for building credibility, generating leads, and supporting business development.

Visit the website: www.crippsgroup.co.uk